Friday, 8 June 2012

Electronic Devices vs. Printed Material


e-waste
E-waste
    Society seems to want to make greener choices with the thought of Global Warming and a cleaner planet. With this in mind, the idea to support the use of electronic devices over conventional methods of advertising and communication popped up. The logic that backs this is by using electronic methods for print we are reducing the amount of energy needed when cutting down trees used in the production of paper. However, we forget that electronic devices aren't made out of thin air. Manufacturing these devices requires a generous supply of plastic and precious metals and this process, too, consumes energy in order to make and distribute the final goods.

    Materials Used

    A single tablet is made up of a dual-cell lithium polymer battery, fibreglass, aluminium backing, silicon computer chip(s), a thin film transistor liquid crystal display, a glass touch screen, and bezel assembly. The materials used to create these components are either made under natural or manufactured conditions. Manufacturers produce the polymer, fibreglass, silicon, and liquid crystals, while nature provides the aluminium and other minerals used in the making of fibreglass. Unfortunately, obtaining these natural materials creates problems.

    The Environmental Impact of Mining

    Mining for minerals such as aluminum negatively affects surrounding ecosystems. Removal of topsoil and vegetation in order to create the mine evicts animals from the area and mines release pollutants into the earth, water, and air. This pollution is caused by the dumping of waste rock, seepage of mine acidic pit water/waste water, and the expulsion of dust and metallic smoke. Also, terrestrial mining may instigate the dispersion of metals and sediment into nearby estuaries and sea. This would damage seafloor environments, therefore affecting marine life diversity and abundance.

Fact: In the USA, around 10,500 miles of stream have been affected by acid mine drainage and approximately half a million acres of land are still not restored from mining operations.

    Sustainability: Forestry
    International Paper (a paper company, if you couldn’t already tell) has stated that the paper-and-pulp industry is able to use, if managed properly, sustainable resources. There are organizations, like ICFPA (The International Council of Forest and Paper Associations), that are all about forest sustainability. In a 2011 progress report, ICFPA wrote, “Since 2000, ICFPA members have realized a 346% increase in the total area of certified sustainably managed forests to 273 million ha – representing 53% of the wood supply used by ICFPA member companies.” ICFPA also reported that their members have displayed enhanced performance across a variety of environmental issues, such as:
  • Biochemical oxygen demand
  • Sulphur dioxide, nitrogen oxide, and total particulate matter emissions
  • Water Use

    Forest sustainability is an ongoing process, one that many companies, both conservation organizations and paper companies, take very seriously.

    Recycling
    In 2009, it was observed that the global recycling rate of paper was 55.6%. Print is more often recycled than electronics simply because print is easier to recycle. For electronics, not only is the device itself in need of eventual disposal, but over its lifetime it uses many batteries, which are not the most environmentally friendly of items to have in a landfill. Over time, batteries will leak battery acid into the soil and, if not taken care of properly, could be carried away by runoff. This would infect any land and water nearby, causing damage to the surrounding ecosystems.

    Electricity for Electronics

    Society praises top companies for their new tablets being low power devices. Although, when looking at the big picture, this still does not account for much. Low power or not, these devices eventually run out of juice and need to be recharged by electricity (aka more energy). Still don’t see the big deal? Remember that we are talking about millions of devices here and the generation of electricity is a significant contributor to greenhouse gas emissions.

    Company Transparency

    Possibly the most disturbing fact yet is that certain companies refuse to disclose information about their environmental impact, as reported by independent analyst Verdantix. Is ignorance really bliss? Naturally, the secrecy of their environmental impact puts off some people and makes others curious – curious enough to make their own educated guesses on some companies’ emissions – and it’s not a pretty number. Nevertheless, companies that actually have reputable transparency do exist; they even post environmental impact reports on their website. This act of honesty is relieving in a way; too bad their statistics aren't.

   Deductively, print requires far less maintenance than electronics. You don’t have to plug in a magazine because it’s low on battery; you don’t have to buy more pesky batteries once your current batteries are dead and add to the heap of leaky garbage in the landfills. Print is recyclable, sustainable, and extremely low on power (seeing as it doesn’t require any). But in the end, the impact of the two is up to the user.

---

Sources:

Monday, 28 May 2012

Intro to Our New Social Media


Apache Superior Printing Ltd. has always been part of the advertising industry and understands the importance of it. There have been three primary advertising tools, Print (That’s us), television and radio. Now there is a new kid in town assisting the others by helping companies advertise through the world of the internet. Currently this is being done through social media. “But what exactly is ‘social media’?” you might ask. Well, let me educate you for a mere moment.

Social media, as defined by Dictionary.com, consists of “Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts”. Some well-known social media sites, which you have undoubtedly heard of, are Facebook, Twitter, Google Plus+, and what you are gazing at this very second – Blogger.

There are many different uses for these sites. Countless people employ them as a convenient means of communicating, but there are also those who use this trend to advertise. Social media sites have become an approach to displaying their work, whether it is merchandise, art, literature, services, or other products. They can certainly do this on a personal account; however, some of these websites offer a business account type, allowing them to create a page or account for there company. And that, my friend, is the basics of social media.

Apache Superior has recently expanded its social media outlets. As we know first hand how print and social media compliment each other and have proven to direct ads and promotions to one another with astounding results. We will also use these avenues to inform and enlighten you on Print, news and trends, and on our company. In return we would love to receive your feedback. We are currently utilizing Facebook, Twitter, Blogger, and Yelp; individual Apache employees can be found on LinkedIn. Each of these sites possesses different features, enabling us to reach you by diverse means, and vice versa. Even though we are advancing into the social media world.  On our website, we supply you with helpful information about our services and tips on how to successfully use them.

Through these channels, we plan to keep potential, existing, and former clients up to date on the happenings at Apache Superior Printing Ltd. Through our social media channels, you can find:


                  ·   Recent news about Apache Superior Printing Ltd. 
                  ·   Upcoming events 
                  ·   Useful tips on the printing industry and our services 
                  ·   Recent Apache Superior successes 
                  ·   Customer involvement (customer feedback and shared success stories) 

So, don’t be afraid to contact us! We are always available if you have any question or comments. You can contact us via our company website. www.apacheprint.com